"Forget the term indie. Forget cutting-edge. There is no such thing as originality in our times. In fact, modern life is marked by the repressed ambition of the masses to become ordinary. Look at your peers, most of them consume anything the media labels alternative. What a waste. Everyone is obeying the same command, yet they are convinced they are following their own desires. Just as modern mass production required the standardization of commodities, our social life took the same route. We call ourselves the so-called rebels, while actually we are working for the powers that be!"
—A friend's over-the-top speech on counterculture today, which strangely amused me and predictably reminded me of FIGHT CLUB (David Fincher, 1999)
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